Defining Your Purpose
You need a strategic direction so compelling it attracts the right people like a supermagnet. It has to be big enough that employees can devote themselves to it, but not so broad it’s meaningless. The good news is, you already have your purpose deep inside you. And when we crystallize it, it will appear both obviously surprising and surprisingly obvious.
Building Your Strategic Plan
Once you know where you want to go, you need a clear roadmap to get there. Begin by painting a compelling vision for the future and making an indisputable case for change. Now find the perfect balance of focus and detail: illuminate priorities, connect the dots, and outline what needs to get done, when, and by whom, without ever losing sight of the big picture.
Distilling Your Values
Give your people more than a poster on the wall with a bunch of words about teamwork and innovation. Authentically reflect how you all work together when you’re at your best, in a voice uniquely your own. Provide tangible guidance and reinforcement, so every person in your organization can see how to do their job better.
Staking Your Position
You have only an instant to convince people why you’re the right choice, right now. Powerful positioning deftly threads the eye of a needle, where your past, your purpose, your singular strengths, and their unmet needs meet. Both those you serve and those who work for you will tell us when it’s right.
Josh has a special ability to help an organization figure out who they are and how to talk about what they do in a way that's accessible, but without dumbing it down. Bill Young President, Social Capital Partners