Clarifying Vision
Such as organizational vision, thought leadership platform, or case for change.
Let’s say you need to set a course for the future of your organization—or even your industry. You have a sense of the destination, but you can’t seem to find the time to get it down on paper. It feels fuzzy or high-level, somehow. When you talk about it, no one disagrees, exactly, but they don’t seem to get how urgent this is. If they did, change would be easier.
Distilling Fundamentals
Such as strategic priorities, pillars, or principles.
You’re trying to get everyone rowing in the same direction. There’s a lot of good work happening, but it could use more focus. You suspect a better filter for decision-making might help. If you could align everyone on what’s most important, it could save significant time and resources currently lost in deliberations and unnecessary re-work.
Crystallizing Value
Such as value proposition, menu of offerings, key messages, or partnership narrative.
You believe in what you’re selling, but you know your story isn’t quite landing. Your prospects just don’t seem to get how valuable your solution is, or maybe potential partners aren’t calling you back. Even internally, everyone explains your product or service differently. If you could just crack the story once and for all, it could unlock your sales and adoption.
Defining Actions
Such as practical implications, key tactics, or guidelines for execution.
You need to get moving, but everyone seems stuck on how. They keep asking what this means for them, or saying more analysis is needed. You’re not quite sure how to strike the balance of empowering others and holding them accountable. What you do know is that hitting your targets depend on everyone doing the right things more consistently.
Josh moves hearts and minds. He is so good at being able to walk into an organisation about which he knows very little, quickly understand what leadership is looking for, and then convene employees and others from different groups with widely disparate views. He then pulls all that together into something absolutely compelling. Andy Byford Former CEO, Toronto Transit Commission; President, MTA New York City Transit; Commissioner, Transport for London