Case Study
Bottling a company's secret sauce
The distillation that drove consistency and scale across geographies
“Josh was able to quickly put his finger on the essence of who we were as a company – both our reason for being and our secret sauce. He put that into simple words for our customers and employees that allowed them to simultaneously think and feel our meaning."
-Chief Executive Officer
New focus
for marketing
Fortified culture
across the organization
Acquired by major REIT
within a year
Situation
A national developer and manager of luxury lifestyle properties was growing quickly, including through acquisition. If they could distill what made the resident experience so exceptional, they could ensure consistency and command higher rents.
Engagement
I interviewed cross-functional staff, including management at key properties. Working closely with the CEO and other members of the senior leadership team, we honed in on exactly what made the company so special – and how they did it.
Results
In three weeks, we moved from a jumble of culture documents and mission-like statements to an elegant, memorable three word phrase that captured the resident experience, backed by concrete examples of how every major function in the business brought it to life. Employees, customers, and the market all responded to an articulation that felt tangible, energizing, and authentic to the company's unique culture.