Case Study
Bottling a company's secret sauce
The distillation that drove consistency and scale across geographies
“Josh was able to quickly put his finger on the essence of who we were as a company – both our reason for being and our secret sauce. He put that into simple words our customers and employees could simultaneously understand and connect with."
—Jens Cermak, Chief Executive Officer (former), Amica
New focus
for marketing
Fortified culture
across the organization
Acquired by major REIT
within a year
Situation
A national developer and manager of luxury lifestyle properties was growing quickly, including through acquisition. If they could distill what made the resident experience so exceptional, they could ensure consistency and command higher rents.
Engagement
I interviewed cross-functional staff, including management at key properties. Working closely with the CEO and other members of the senior leadership team, we honed in on exactly what made the company special – and how they did it.
Results
In a matter of weeks, we transformed a jumble of culture documents and mission-like statements into an elegant, memorable three word idea that captured the resident experience. Backed by concrete examples of how every major function in the business brought it to life, this essence became a fresh foundation for marketing, culture, operations, and growth.