Case Study
Making the case for transformation
The narrative that smoothed the way for a major regulatory change
“Josh saw through the complexity, and surfaced the fundamental vision behind it all. His insights focused our teams and gave reassurance to our customers at a critical moment.”
Smooth roll-out
with sector participants
Greater readiness
across organization
"The launch felt seamless."
-Client stakeholder
Situation
After years of work, a regulatory agency was preparing to overhaul a complex wholesale market it regulated. The changes were difficult for many stakeholders to fully understand. Without a clear explanation of what was changing and why it mattered, the switch risked triggering increased scrutiny, confusion, and skepticism about the regulator’s ability to steward the market.
Engagement
Working closely with senior leaders across strategy, market operations, and communications, I helped distill a sprawling, complicated project into a simple narrative designed to enhance internal alignment and readiness for launch, while building understanding and confidence in the regulator’s abilities.
Results
With a shared narrative for a highly complex transformation, employees and market participants could see how the reformed market would be reliable, transparent, and good for participants and consumers alike. The result was a confident internal rollout and a seamless public launch.