Who is Josh Greenhut?
I help leaders and leadership teams quickly break through the bottleneck from idea to action, by bringing clarity, actionability, and alignment to their most important decisions.
After earning my MBA from Columbia Business School in 2001, I began my career as an executive speechwriter at IBM. Since then, I’ve developed deep experience across qualitative research, brand strategy, service design, and strategic storytelling.
I facilitated and wrote “Fast Forward: The Plan to Modernize New York City Transit, “, which won a Core77 Award, 1st Place in the Design Value Awards from the Design Management Institute, and a 2019 Fast Company Innovation by Design Award for its approach to strategy. Most importantly, the plan led to a historic investment in New York City’s transit system.
In my spare time, I hone my ability to distill complexity through creative side-projects. I’m author of more than 15 children’s books, including several in Flat Stanley’s Worldwide Adventures, and I co-authored Winnie’s Great War, which was shortlisted for a Governor General’s Award. I also create interview-based audio documentary projects, including “What Inge Knows,” a documentary theatre piece based on interviews with 94-year old feminist and Holocaust survivor Inge Fleischmann Fowlie.
Who are my clients?
My clients tend to have a big, new, urgent strategic idea that, while necessary, still feels fuzzy – such as the launch of a new line of business or product, a big internal change, a transformative idea for their sector, or a new strategic direction.
They usually work in complex industries with nuanced stakeholder dynamics, such as healthcare, financial services, energy, B2B technology, and mobility and cities.
In terms of personality, my clients are usually visionary thinkers who are also action-oriented. At the same time, they recognize the importance of bringing others along, and are open to adjusting their thinking.